MARKETING FOR SMARTIES WORKBOOK
14 Steps to Sustained Growth

Introduction

Step 1. Take an Inventory of Your Marketing & Sales Knowledge and Experience 5
Step 2. Think About Resources, Prepare A Simple Plan 11
Step 3. Content: Lay the Groundwork for a Business Case Sale 17
Step 4. Content: Your Copy Platform 23
Step 5. Test Market: A Letter, A Flyer, A Script, and Cold Calls 25
Step 6. The Brochure And The Web Site 31
Step 7. The Right List 35
Step 8. Communications Matrix 39
Step 9. Lead Tracking 43
Step 10. Move Them Up the Ladder -- Build Your Sales Pipeline 47
Step 11. Relationship Building through Database Marketing 51
Step 12. Simple Project Management Tools 55
Step 13. Build from the Inside Out -- and ENJOY! 61
Step 14. We Plan... Then There's Life... Then Another Plan 65

 

 

 

 

 

 

 

 

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